12 most popular AI use cases in the enterprise today

4. Predictive maintenance

At GE, AI is leveraged regularly for predictive maintenance, analyzing data directly from aircraft engines to identify any problems, needed maintenance, and to ensure the overall safety of aircrafts. Rolls-Royce has also found use for AI in predictive maintenance to improve the efficiency of jet engines and reduce the amount of carbon their planes produce, while also streamlining maintenance schedules through predictive analytics. The District of Columbia Water and Sewer Authority is using predictive maintenance to identify potential water main breaks and to monitor performance of collection systems. DC Water even has an AI tool called Pipe Sleuth that can review CCTV footage of sewer pipes to assess their maintenance needs in real-time.  

5. Customer service operations

AI has become a go-to tool for customer service operations, helping organizations ensure customers receive the support they need while alleviating some of the burden on service representatives and call centers. When Lufthansa Group’s business was disrupted by the COVID-19 pandemic, its call centers were overwhelmed with customers trying to navigate cancelled and rescheduled flights, accelerating the company’s move toward digital transformation in these areas. For other companies, AI use in customer service has also been driven by consumer’s increased expectations. McKinsey reports that around 67% of millennials “expect real-time customer service,” and 75% of customers expect a “consistent cross-channel service experience.” Unilever, which is leveraging GPT API to create AI tools to minimize food waste and auto-generate product listings, is also using the API to create a platform that filters emails sent to customer service, sorting spam from legitimate messages, and scaling those up to customer service agents.

6. Personalization

When you log onto your favorite social media app or streaming service, the experience is tailored to your personal taste and browsing habits — all the way down to the targeted advertisements. AI has helped companies deliver products and content to targeted audiences, ensuring that every app or service you use is personally tailored to the user’s unique interests. Spotify will put you onto a new artist, Amazon will remind you that it’s time to stock up on your most purchased products and suggest related products you may be interested in, and YouTube will deliver a curated feed of content suited to your interests. AI personalization utilizes data, customer engagement, deep learning, natural language processing, machine learning, and more to curate highly tailored experiences to end-users and customers. Retail giant Nordstrom also uses AI in its Nordstrom Analytical Platform (NAP) to gain deeper insights into its customers’ activities and to provide predictions for delivering more personalized experiences for its customers. The company also uses AI to manage inventory control, navigate the fulfillment process, and route orders to the nearest store for customers, among other applications.

7. IT operations management

AI IT operations management (AIOps) tools are growing in popularity. According to a report from OpsRamp, enterprises are using AIOps platforms for intelligent alerting (70%), root cause analysis (57%), anomaly and threat detection (52%), incident auto-remediation (50%), and capacity optimization (27%). Delta Airlines has used AIOps to create a “full-scale digital simulation environment for its global operation,” which the company says is a “first in commercial passenger aviation,” to maintain reliability, especially during inclement weather. The platform analyzes operational data points and uses that to create hypothetical outcomes that help Delta employees make “critical decisions before, during, and after large-scale disruptions,” according to a press release from Delta.

8. Process automation

AI has proved to be an effective tool for automating time-consuming processes that are often prone to human error. By automating processes, organizations can free up employees to work on more complex projects. Atlantic Health System uses process automation to streamline the process of obtaining prior authorizations, sparked by the need to alleviate the increased workload caused during the COVID-19 pandemic. Automating prior authorizations helps speed up the time to treatment, freeing up doctors and nurses to focus on patients, and reduces the manual efforts around obtaining authorization and scheduling appointments. Johnson & Johnson has combined RPA with ML, AI, and task mining to identify and automate complex processes that span across departments. AT&T is another company that has made use of process automation since 2015 to alleviate extensive manual data entry tasks, which has since evolved to streamline several processes across the organization.

9. Financial reporting and accounting

Intuit is one organization using AI to improve data analysis around financial planning for clients, with over 730 million “AI-driven consumer interactions per year, leading to 58 billion machine learning predictions per day.” Using its own Generative AI Operating System (GenOS) platform, Intuit can implement financial large language models that specialize in tax, accounting, cash flow, and more. This helps reduce repetitive tasks for workers and helps streamline and reduce errors with data entry, transaction categorization, and invoice processing. PWC is using AI similarly, to better inform consulting through natural language processing, machine learning, deep learning, model operations, automated ML, digital twins, generative AI, embodied AI, responsible AI, and more. The company is investing $1B over the next three years to “expand and scale” AI capabilities, as it’s clear that more organizations are starting to recognize the benefits of AI for financial reporting and accounting practices.

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