LISTEN: Brand Messaging Trends at Play Today

Humor has always been an effective approach to messaging, and still remains so today… but with a caveat. As Americans face tough economic challenges in their daily lives, their receptivity to brand messaging based on humor is on the decline still 51% down from 57% last year.

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

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